To truly show the value of combining theory with hands-on learning, Unitec’s marketing team gave a group of their students the task developing the 2018 enrolment campaign.
The students came up with the idea of producing a craft soda brand and popup experience to showcase their skills and communicate Unitec’s innovative approach to learning.
The students were supported by a variety of industry experts including myself. I worked with the students to design the brand look and feel as well as on initial campaign that recruited the students.